BELGIUM GRAND PRIX
Classic Shell petrol pump display and kiosk
Spa, Belgium
INSTALLATION

Project Overview

FEATURES
Available on site

Since 2011 The Formula 1 Grand Prix in Belgium has been sponsored by Shell. It is an event where Shell has traditionally hosted a large hospitality area. In 2014 and 2015 the hospitality area was dressed to showcase past Shell and Ferrari triumphs in both Formula 1 and specifically at the Spa circuit.

In a very limited space an innovative use of props and old advertising images recreated the atmosphere of past racing events in the area.

VINTAGE SHELL FUEL PUMP
PERIOD VEHICLES
LOCATION HISTORY

BELGIUM GRAND PRIX

Circuit de Spa-Francorchamps

The first national race of Belgium was held in 1925 at the Spa region's race course, an area of the country that had been associated with motor sport since the very early years of racing. To accommodate Grand Prix motor racing, the Circuit de Spa-Francorchamps race course was built in 1921 but it was only used for motorcycle racing until 1924. After the 1923 success of the new 24 hours of Le Mans in France, the Spa 24 Hours, a similar 24-hour endurance race, was run at the Spa track.

The Belgian Grand Prix is one of the most popular races on the Formula One calendar, due to the scenic and historical Spa-Francorchamps circuit being a favorite of drivers and fans.