LICENSING EXPO
Replica 1969 Shell Gas Station, Vintage pumps topped off with a 1965 Ford Mustang Fastback.
Mandalay Bay Convention Center, Las Vegas, Nevada
INSTALLATION

Project Overview

FEATURES
Available on site

The Licensing Expo show in Las Vegas is an annual event that brings the Licensing world together. It is the largest show of it’s type and is held over 3 days in the Mandalay Bay Convention Center in Las Vegas.

Innovation 1st (Woad Corner’s sister company) commissioned the design and build of a “Shell Heritage Service Station” set – from which they could showcase the merchandising and broader licencing opportunities they offer. The set complete with special architectural features and props provided a fabulous atmosphere and functional space for the team to work from. It proved one of the main draws of the exhibition and was featured in a number of the trade magazines.

Innovation 1st offers Merchandising and promotional opportunities related to the current and heritage Shell brands (not in the Fuels and Lubricants categories).

VINTAGE SHELL FUEL PUMP
ART DECO UNIT
PERIOD VEHICLES
VINTAGE MERCHANDISE
EVENT INFORMATION

LICENSING EXPO

Mandalay Bay Convention Center, Las Vegas, Nevada

For 35 years Licensing Expo has connected the world's most influential entertainment, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers. This is the meeting place for the global licensing industry, whether you are looking to spot trends, build strategic partnerships or secure promotional tie-ins.

Millions of products across the world started life as a conversation at Licensing Expo, and this is where you can find the right partners to expand your business and make the deals that will change your business forever. In 2014, 482 exhibitors representing more than 5,000 brands gathered in Las Vegas and more than 15,700 key decision making retailers, manufacturers, marketing and advertising professionals attended, across all consumer product categories.