To create products and environments that recall those golden years of motoring in the 50’s, 60’s and 70’s
to all those who love motoring and its heritage. An era where access to cars and motorbikes –
for work and pleasure - came to most families.


Licensing & Distributors – Shell Classic Oil – Fuel Retail Environments – Aviation fields

Woad Corner Ltd is the company that focuses exclusively on the opportunities surrounding the heritage Shell branding for fuels and lubricants. This includes the licensing of the heritage brands for fuels, lubricants, retail environments and the use in Aviation settings.

Woad Corner is a direct marketer of Shell “Classic” X-100 Motor Oils supplying the product to prestigious Classic Car workshops, high quality distributors and available online to the public. This brand of oils was (re)launched at the Goodwood revival in 2015 and has aspirations to be once again a global brand.

The company name Woad Corner Ltd derives from the original Shell service station that operated since the turn of the century at Woad Corner in Newport Pagnell. The town hosts Aston Martin and Tickford coach builders and has been at the centre of UK motoring heritage. The old site at Woad Corner was demolished a few years ago but with planning achieved it is to be rebuild to be the flagship iconic Art Deco styled Shell service station, complete with vintage drive thru diner, classic car showroom, period retail environments and exclusive office space. This flagship site is planned for 2016.

Woad Corner is an affiliate of TSBA Group of companies that also include Innovation 1st, Magic of Motoring and Export 56. Shell Brands International and TSBA recently agreed a licence granting the TSBA group of companies the use of the modern and heritage brands in connection to a large number of categories. Woad Corner Ltd is the company focusing on the heritage branded fuels and lubricants.


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Our aim is to see Woad Corners around the globe, with each site being located in an area of historic motoring significance - creating a unique destination environment for car owners to meet, be entertained and relive the glory years of motoring.

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Managing Director

David joined Woad Corner after a successful 28 year career at Shell. During this time he worked in over 120 countries for the Shell Downstream in a variety of senior roles in the Downstream, Portfolio, and Retail.

David’s father (Tony Holden) first starting the family connection to Shell when he joined the company in the late fifties. So it is with huge personal satisfaction that David now returns to work with the brands that were all around him as he was growing up.